Bidding during LIVE auction and dinner at Auction Napa Valley.

Wine Enthusiasts Show Up in a Big Way at Auction Napa Valley 2025

By Published On: June 14th, 2025

The incredible results from this year's Auction Napa Valley came to a stunning close at Chandon Winery.

With passionate support from wine lovers around the world, Auction Napa Valley raised a remarkable $6.5 million to benefit Napa Valley Vintners’ Youth Wellness Initiative. This year’s event held June 6-7, marked 45 years of giving by Napa Valley Vintners, whose deep investments in the community continue to make a lasting impact. 

Auction Napa Valley Vintner dinner.
Following the barrel auction, guests with all-access passes were treated to intimate vintner-hosted dinners, featuring exquisite meals paired with exceptional, cellar-worthy wines.  Photo Credit: Chester Cooley.

“The results this year were just amazing,” said Robin Baggett, owner of Alpha Omega and co-chair of this year’s Auction Napa Valley alongside his wife Michelle Baggett. “There was a lot of love for our Napa Valley youth, for our wines and for the auction lot experiences we will be sharing. From those who come back year after year to our new friends who jumped right in, all showed up in a meaningful way. And we are very grateful.”

Robin and Michelle Baggett, owners of Alpha Omega winery and chairs of the 2025 auction, arrive for the barrel auction event at Louis M. Martini Winery. Photo Credit: Chester Cooley.

The event was a reflection of the region’s signature camaraderie and hospitality and highlighted the shared spirit of generosity by all involved. 

Napa Valley Barrel Auction

Attended by nearly 2,000 people, including vintners, volunteers and guests, Friday’s Napa Valley Barrel Auction at the beautiful Louis M. Martini Winery set the tone for the weekend. It was a resounding success that was equal parts festive and heartfelt with a noticeable wave of new faces, younger participants and fresh energy that signals a promising future for the event and the wine industry.

Auction Napa Valley guests at Louis M. Martini Winery.
Napa Valley Barrel Auction at Louis M. Martini Winery. Photo Credit: Chester Cooley.
Auction Napa Valley Guests with wine in hand at Louis M. Martini Winery.
Guests enjoy the atmosphere and the marketplace during the Napa Valley Barrel Auction at Louis M. Martini Winery. Photo Credit: Chester Cooley.
Pouring wine for Auction Napa Valley guest at Louis M. Martini Winery.
Napa Valley Barrel Auction at Louis M. Martini Winery.
Auction Napa Valley guests hugging  at Louis M. Martini Winery.
An exciting new element to the auction was the sold-out Mystery Wine Shop, which was a hit with guests and helped to raise an additional $50,000 for youth programs.  Guests who purchased a mystery six pack had the chance to win a golden ticket good for two tickets to the 2026 barrel auction.  Photo Credit: Chester Cooley.

Online bidding through Sotheby’s opened Tuesday, June 3, and saw strong participation right from the start. Every lot received a bid within the first hour, setting the stage for competitive action throughout the week. More than 700 registered bidders joined in, many of them for the first-time, driving record-level engagement that demonstrated a deep love for Napa Valley wines.

Guests pointing at auction screen at Auction Napa Valley.
Napa Valley Barrel Auction at Louis M. Martini Winery. Photo Credit: Chester Cooley.
Napa Valley Barrel Auction at Louis M. Martini Winery
Napa Valley Barrel Auction at Louis M. Martini Winery. Photo Credit: Chester Cooley.

The top lots included offerings from Chappellet Vineyard, Pulido~Walker Estate Vineyard and Winery, Cardinale, Alpha Omega, Shafer Vineyards, Peter Michael Winery, B Cellars, Darioush, Seven Stones Winery and ELLMAN.

Cyril Chappellet Chairman of Chappellet Winery at Auction Napa Valley dinner.
Cyril Chappellet Chairman of Chappellet Winery at Live Auction and dinner. Photo Credit: Chester Cooley.

An exciting new element to the auction was the sold-out Mystery Wine Shop, which was a hit with guests and helped to raise an additional $50,000 for youth programs. 

Live Auction and Dinner

Saturday night’s live auction at the elegant Chandon was nothing short of electric. Auctioneer Jacqueline Towers-Perkins brought energy and excitement from start to finish. She moved through the grounds, reading the crowd, working the tables and keeping the momentum going with a mix of humor and charm. Guests were clearly having fun, and more importantly, they were bidding with purpose.

Live Auction and Dinner during Auction Napa Valley.
Confetti streamers create an air of excitement after the purchase of a live lot. Photo Credit: Chester Cooley.
Auctioneer Jacqueline Towers-Perkins at LIVE Auction and dinner during Auction Napa Valley event.
Auctioneer Jacqueline Towers-Perkins at Live Auction and dinner. Photo Credit: Chester Cooley.

The top five lots of the night were experiences curated by Antinori Napa Valley and Stag’s Leap Wine Cellars, Alpha Omega and Bouchaine Vineyards, St. Supéry Estate Vineyards & Winery and CHANEL, Darioush and The World, and Kenzo Estate, each one sparking enthusiastic competition. 

Wine poured at LIVE Auction and dinner during Auction Napa Valley event.
Wine poured at LIVE Auction and dinner during Auction Napa Valley. Photo Credit: Chester Cooley.

One of the most powerful moments came near the end of the night. A group of Napa Valley youth took the stage to share how local programs have changed their lives. Their stories were heartfelt and moving. Inspired by what they heard, many guests contributed generously to the fund-a-need paddle raise, including sizable gifts from several individuals.

Children from Napa Valley Boys & Girls Club on stage at Auction Napa Valley.
Children from Napa Valley Boys & Girls Club on stage at Live Auction and dinner. Photo Credit: Chester Cooley.
Children from Napa Valley Boys & Girls Club celebrating at Auction Napa Valley.
Children from Napa Valley Boys & Girls Club celebrating at Live Auction and dinner. Photo Credit: Chester Cooley.

Contribute to the Future of Napa’s Youth

For more than four decades, Auction Napa Valley has united the wine community around a shared purpose. This year’s proceeds will support critical youth wellness programs across Napa County including access to wellness care on school campuses, mental health services, after-school enrichment and summer learning programs.

Group of children from Napa Valley Boys & Girls Club standing in a field for a photo.
Children from Napa Valley Boys & Girls Club. Photo Credit: Chester Cooley.

“Thanks to the long-standing investment by Napa Valley Vintners, we’ve been able to deepen our impact in the community, giving thousands of young people a safe place to learn, grow and thrive. It’s a partnership that has truly changed young people’s lives for the better,” said Jaime Gallegos, Interim Executive Director of the Boys & Girls Clubs of Napa Valley.

The NVV’s multi-year focus on youth, in partnership with trusted area nonprofits, is making a tangible impact in the lives of young people throughout the region.

Save the Date for 2025

Wine enthusiasts are invited to mark their calendars for next year’s Auction Napa Valley, taking place June 5-6, 2026. Darioush, Shahpar and Sally Khaledi of Darioush winery will serve as honorary chairs of the auction in 2026.

Darioush and Shahpar Khaledi standing in front of Darioush winery.
Darioush and Shahpar Khaledi of Darioush winery. Photo Credit: Chester Cooley.

Auction Napa Valley is the signature event of Collective Napa Valley, the Napa Valley Vintners’ year-round philanthropy program. Coming up next: the Fine Wine & Experiences online auction in October 2025. Then, in January 2026, The Boca Raton Artisans of Wine & Food returns.

Woman taking a vegetable appetizer, man pouring red wine, group of people at Napa Valley Barrel Auction during Auction Napa Valley.
Scenes from Napa Valley Barrel Auction. Photo Credit: Chester Cooley.
Man and woman smiling, man pouring wine, woman singing, two men playing in a band at Napa Valley Barrel Auction during Auction Napa Valley.
Scenes from Napa Valley Barrel Auction. Photo Credit: Chester Cooley.
Two women posing for camera, cheese stand, woman pulling red wine out of box at Napa Valley Barrel Auction during Auction Napa Valley.
Scenes from Napa Valley Barrel Auction
Sun hat, guests talking, two glasses of sparkling wine, auctioneer pointing at screen at Napa Valley Barrel Auction during Auction Napa Valley.
Scenes from Napa Valley Barrel Auction. Photo Credit: Chester Cooley.
Couple kissing while holding wine, white wine on ice, group of guests tasting wine at Napa Valley Barrel Auction during Auction Napa Valley.
Scenes from Napa Valley Barrel Auction. Photo Credit: Chester Cooley.
Event event, celebrating winning bids, cute dog with woman and woman holding a food platter at Napa Valley Barrel Auction during Auction Napa Valley.
Scenes from Napa Valley Barrel Auction. Photo Credit: Chester Cooley.
Drinking wine, group of men and women, dog on lawn at Napa Valley Barrel Auction during Auction Napa Valley.
Scenes from Napa Valley Barrel Auction. Photo Credit: Chester Cooley.
Guests posing for photos, man holding wine bottle, man playing trumpet at at Napa Valley Barrel Auction dinner.
Scenes from Live Auction and dinner at Chandon Winery. Photo Credit: Chester Cooley.
Pouring wine for guests and passing plates of food at Napa Valley Barrel Auction dinner.
Scenes from Live Auction and dinner at Chandon Winery. Photo Credit: Chester Cooley.
Kids playing instruments at Napa Valley Barrel Auction dinner.
Scenes from Live Auction and dinner at Chandon Winery. Photo Credit: Chester Cooley.
Band playing and guests drinking wine at Napa Valley Barrel Auction dinner.
Scenes from Live Auction and dinner at Chandon Winery. Photo Credit: Chester Cooley.
Auctioneer walking through crowd, people toasting with wine, people laughing at dinner table, people posing for photo at Napa Valley Barrel Auction dinner.
Scenes from Live Auction and dinner at Chandon Winery. Photo Credit: Chester Cooley.
Auctioneer, man holding paddle for bidding, guests hugging, man pouring wine at Napa Valley Barrel Auction dinner.
Scenes from Live Auction and dinner at Chandon Winery. Photo Credit: Chester Cooley.
Guests at Napa Valley Barrel Auction dinner.

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